The client was taking a road trip to South Africa. En route to South Africa, they wanted to distribute material to the various countries through which they would travel. The aim of the publication was to draw attention to the issues affecting climate change.
The aim was to have material that was light to carry and easy to distribute. It was important for us to develop a design that was snazzy so that it could capture the mood of the trans-continental road trip. As it was a road trip, we settled on an illustration that had various modes of transport.