We were tasked with developing a catalogue with the various rose varieties sold by Magana Flowers. The catalogue was to showcase their products in both local and international exhibitions to complement their marketing efforts.
The editorial work included editing the various flowers. It also included deciding on how best to incorporate the various flower varieties with minimal text. Being a flower catalogue, we wanted the catalogue to have minimal design because the flowers were essentially the main attraction as it were. The final printed catalogue had a very elaborate finish.