Our brief was to design, write content and publish their marketing material. There were many elements to this project; photography, copywriting, design and publishing.
Photography was the starting point for this project. We set aside two days for a photo shoot. We wanted good resolution photographs for the publication. The photos were used on the marketing material as well as on their website.
We created copy for use on both the brochure that we were publishing as well as for use on their website. As the brochure mainly had pictures, we made the text brief, informative and succinct.
Once again, as the brochure was mainly pictures of various rooms in the apartments, we wanted to create a simple and sublime brochure. To this end, we used a very elaborate finish for the brochure.