Telling your story as a non-profit organisation
A non-profit organisation is a legal entity that does not make any profit, rather it exists to perform non-profit programmes and activities. The organisation needs to tell its own story stories; otherwise, it will have no identity and people will not see it as a real organisation. Telling your own story is important to a non-profit organisation because it helps registerable donors to connect to the organisation’s mission and enables them to realise that their financial support is making a difference.
Being a non-profit does not mean that you hide your mission or who you are. Sharing compelling content of your story is the ultimate way to build engagement, trust, and support for your organisation by allowing people in on the cause behind the formation of the non-profit. It helps potential donors and clients know the objectives of the non-profit. When a non-profit tells its own story it highlights its accomplishments, enabling it to demonstrate that success can be achieved over time rather than overnight success.
Non-profit organisations tell their own story to build a more informed public, and show the activities of their organisation and how beneficial the activities are to the community. This makes donations more effective. The members of the public get more engaged when they see the efforts of the non-profit in action. The story helps them know the main reason behind the organisation’s mission. This will enhance more donations and volunteering.
Telling your own story helps distinguish a non-profit from other organisations. When the public knows how a non-profit is run, they are able to make judgement about the quality of their cause. Even though they may not be aware of details specifically related to that one group, they may choose another charity or perhaps even support one non-profit that is less known for its quality research or programme.
When non-profits tell their own story it allows the organisations to tell their audience what they do rather than just narrating what someone else is doing for the organisations. An organisation that focuses on why it is important for it to exist, will always tell a story of what it has done since its inception.
A non-profit need to tell its own story in order to actively pursue new funding opportunities and secure additional donations. The story should be interactive, not just on the website, but also given as a talk or demonstration at an event.
Organisations that are keen on creating compelling content for their audience have always kept their audience informed. When the audience is well-informed about a non-profit, they get engaged. Members of the community can volunteer and others fundraise to enable the organisation to develop and become more established. Having discussed the implications a non-profit creates by telling their own story, it is good to also know how non-profits tell their own story.
Non-profit organisations tell their own story in many different ways. Their mission, values, and purpose are among the ways they share their stories. The organisation explains the cause and what it’s trying to accomplish, and it provides this information in a visually appealing format through advertisements, newsletters, and websites.
Other platforms for telling own story as an organisation are; online, print publications, direct mail, and social media campaigns. The key aspect to telling your story as a non-profit in all avenues is to be concise and clear about what makes your organisation important and what will make people want to help you succeed.
Non-profit organisations are important channels through which a desirable change can be achieved. By telling their stories they allow the communities to add their voices. Due to this, they have the ability to impact a broad audience that will make a decision based on their work.