Incorporating social impact in your publications
It is an important aspect always to consider incorporating social impacts in your publications. Publications are always open to large audiences, and incorporating social impact on them can help solve several problems. As a writer and a publisher, it is essential to consider that all your writing becomes productive in terms of education, innovation, and promoting peaceful coexistence and healthy lifestyles amongst your readers.
One of the critical ways to incorporate social impact in your publications is choosing a social initiative related to your discipline.2 When writing about poverty, for example, it is wise to include ways your subjects experiencing poverty can beat the problem. As a supplement, it is also critical to freely dispose of some publications to the audience so that they do not spend while sourcing information that will help them improve their living standards.2 Publications that address a problem always have a keen readership and are always marketable. To market a publishing company, publishing about common problems and solutions to them is undebatable.
Writing about social problems is a recommended way to create social impact. A study examines the effect of reading about social injustices and individually formulating paradigms to solve the problem against a government force trying to solve the problem. The study finds that it becomes easier for a person to initiate change in themselves so that a solution to a problem is realised, compared to when the process is forced into them by a government force. Publishing this has a significant role in ensuring a smooth solution to social injustices.4 A research explores that the high shareability of the published materials can help disseminate important information about addressing global social problems.3 With the wide space in social media, publishers, can easily incorporate social impact in their publications with catchy stories and images of affected individuals.2 These pictures can aid in instigating the need to care for and solve such problems.
A clear focus must be on the social impact being addressed to achieve objectives. For success in addressing social injustice, the publication must clearly outline the strategic process of achieving the objectives, evidently showing the need for consistent involvement of stakeholders and other participants throughout the project lifespan.1
Through publications, we can find a deeper insight into the problem by involving the affected individuals in generating knowledge.1 We involve them in the research because they understand best the problem than the researcher. Their knowledge concerning the issue – its inception, how hard it has hit them, the propagators of the injustice, how it can be solved, and so on – can then be recorded in the publications. The results recorded in the publications can attract stakeholders who wish to come in to help solve the problem or initiate a self-change amongst the community or group of people experiencing the injustice so that they find ways of settling their issues.
Publications are very significant in initiating social change. A well-written publication with proper research of the roots and intensity of a problem is very useful in addressing various societal problems that deter communities from development. Publishers need to ensure that a higher percentage of their publications address the human needs and the social injustices they might be undergoing to create a conducive environment for everyone.
1 Aiello, E., Donovan, C., Duque, E., Fabrizio, S., Flecha, R., Holm, P., … & Reale, E. (2021). Effective strategies that enhance the social impact of social sciences and humanities research. Evidence & Policy, 17(1), 131-146.
2 Hayman, B., Wilkes, L., & Jackson, D. (2012). Journaling: Identification of challenges and reflection on strategies. Nurse researcher, 19(3).
3 Kotler, P., & Zaltman, G. (1971). Social marketing: An approach to planned social change. Journal of Marketing, 35(3), 3-12.
4 Mooney, L. A., Clever, M., & Van Willigen, M. (2021). Understanding social problems. Cengage learning.