Creating SEO content
Besides building your online presence, making your website accessible and aesthetic for your viewers, content is one of the most extremely important steps when it comes to building your website. For your website to be easily ranked high, you need a solid strategy for optimizing your website. Without a solid SEO, you could possibly never be seen by visitors and that would be horrific for business.
What do we really mean by SEO content? This type of content includes any news items, videos, images, blog posts, articles etc. Therefore, making an investment in curating top-notch content is key to making your website and business thrive. It helps add value to your business or company when you take the time to create and post amazing SEO content. Once you do this, search engines are able to have enough information that indexes your pages correctly and ranks you. After all, the purpose of search engines is to deliver to users search results that are valuable and relevant.
With written SEO content, you need to consider the following;
Content pieces that have a better ranking on search engines are usually 1000+ words. Therefore, consider the length before posting. Remember to maintain brief paragraphs in articles or blogs. Break them up while when they seem too long but ensure that the main message is not lost between paragraphs. Shorter paragraphs also help improve readability, which takes us to our second point.
Make sure your content is easily readable by allowing your users to digest it easily. Break it down into digestible chunks. This does not mean dumbing it down but have a look at the complexity of the text and the type of audience you are targeting. You should also see its level of familiarity with a wide audience and legibility. Add value to your users. Factoring into readability further is the tone of voice. Ensure to keep a consistent tone throughout the writing for your reader to understand the perspective you are writing from.
With formatting, it plays a very important role. Remember to add visuals to break the monotony in content and use headlines to aid readers with easy navigation. With listing, you may use bullet points at different points or choose to still break them up paragraphs as you explain, instead of using one long sentence.
To discover keywords, you probably have a few in mind that are related to your website or your product/service. You can start from there. Keywords help search engines to understand what topic is in your content. Consider using keyword research tools to discover highly relevant and most searched for related items to your topic(s). Get strategic by looking at how searches differ with locations, competitors or seasons. For example, for Valentine’s Day, people buy a lot of gifts including flowers and chocolate. You can curate content months before and push it in January and February prior to the day, using great keywords.
As you post, you can practice internal linking to other pages on your website and backlinks from other authorised websites to improve SEO. As you are providing more resources by doing this, it also provides credibility to your content. (Google measures authority by the number of links pointing to that page and how trustworthy those links are) (Patel, n.d.)
Don’t forget to add alt text. This is the text that helps provide the description of an image for credibility purposes.
As you develop SEO content, remember that people come first before search algorithms. Understand this to go beyond just writing content or posting videos/images online. Ensure that what you post appeals to the end-user and solves a problem.