The Publishing House: An Analogy
Think of a house, yes, a house- that building that provides space for human habitation or a building in which people meet for a specific activity.
Not only is it a tangible structure for dwelling but it also provides a platform for sharing ideas and for growth as members inside come together to explore new ventures and find comfort in it as a home.
The publishing house can be viewed in the same way too; its unique features, the overall function that a publishing company plays and the make-up of the publishing house can be compared to that of a normal house (with each member playing a particular role).
But first, what is Publishing?
It is the process by which a brand’s or author’s manuscript gets into the access of a reader by giving it form, maybe as a book, newsletter, report, banner, document, etc. the published material can also be in form of an online publication, say an online magazine, or a policy brief.
Below is an analogy of a publishing company/house to that of a normal house. A good publishing house should possess such qualities in order to offer guaranteed satisfaction to its clients.
Is it Approachable? Imagine a dark and gloomy night, where you have guests over. Can they find your home? Can they make their way to your front door?
The same way it is important to have a desirable approach to your house is the way a good publishing house ought to be. A good publishing company is one that considers how the clients will reach them, one that will create social media platforms for communication, call centres that offer consultation and answers on various matters. A well-positioned publishing house should not only be easily reachable online but also have a prime location to create an inviting feel.
Spot gaps/ cracks and filling them in: if a pencil can slide into a crack or gap, a young mouse can also fit through, as can an endless stream of insects. That loose crumbling brick or the missing patch of cement on the side of your wall could be letting in too much cold air anything unwanted.
With a publishing house, it is important to identify such gaps. They could be the rounds of non-education content for kids, inadequate information to create impactful conversation or material that does not impact the society in the right way. The publishing house that takes time to observe exteriorly and interiorly what it is that is missing around it or within it, should be able to fill them in one way or another.
This can be done by stating a clear mission and driving towards it to create information to the audience that lets them know exactly what your intentions are and what you will provide.
The Units and the roles they play: like the family units in a home, a publishing house has members that serve to play a particular function for the overall success of the company. A Director provides direction and guides his/her team while refining and realising original ideas into finished programmes, a designer develops styles/designs that communicate both the content of a publication and its context, an editor ensures that the content is clear and engaging while a marketer is concerned with context- figuring out where the organisation and its work sits in the market. All these units aid in bringing out the suitable ergonomic features.
Focus on quality: just like the material used in the construction of houses, choosing materials of high-quality that are able to be utilised to their utmost performance ensures their durability and a lesser chance of them having to be replaced. In addition, their performance will be better than other materials, guaranteeing that they last decades. With a publishing house that seeks to provide the best for its clients, quality is key when it comes to offering services and this can be done, for example, by providing good quality paper in the publication of clients’ work. This puts the clients at ease knowing that their interests are met effectively.
The intangible feature: the features that bring out the individuality and personality of a house, a house that expresses its true self. A publishing house can avoid being just a cookie-cutter by defining its mission, vision, upholding its values and displaying them to the intended audience in an unforgettable way, a way that is unique to only them. Here at Epsilon, our driving force glides through three key features; to Inform, Impact and Influence.